Evaluation- Journey from Preliminary Task to my Finished Radio Extract

In conclusion, I have taken in a lot of experience  throughout the whole entire blog. I now feel confident and have came a long way from my preliminary task such as evolving my knowledge and skills during the time, especially with the technology such as sound effects, music and adding links.

There is only a small similarity between my preliminary task and my final extract, however, not referring to the same audience. The similarity between the two are just the jingles itself.

When I came to edit and record my preliminary task I had no comprehension about what could be achieved through the software, as I never heard of adobe audition before or how to use it. At the beginning, I found the script hard to do because I did not know the layout or what to expect or what to put in it. This meant that I was feeling satisfactory with my final preliminary task. I saw the whole process as a means of learning something new, which would help me later on in life, if I ever get a chance to use these type of technologies again. Once I had finished my preliminary task I made a list of everything I felt I had learnt from the teachings of teachers and researching on youtube how to use certain softwares. I realised I had to know all of these things, before creating my real radio extract. These included planning and research into all of the conventions of existing radio researching and better layout in terms of choosing the right actors for my radio.

Preliminary Task

What I realised which was most important, was the recording and editing of my preliminary task, with the technology  which enabled me to create almost any audio effects that I wanted, which I have mentioned in my previous post. By using these audio effects, I can make my news stories be more realistic by the place of it occurring. With this, it makes the listeners notice that these news stories were taken from different locations. In comparison to this, I had the opportunity to change and mix sound effects and other effects, which meant that I could be very creative and stylistic with my adverts and the outside broadcasts that accompanied some of my news stories. As a result I decided to script two adverts such as the restaurant advert and the car accident advert,  also news stories such as Edmonton Tesco Fire and the Gaming Museum being opened. These type of adverts challenged me to be creative by adding layers of sound effects and music. 

Finally, when you listen to my preliminary task and my finished radio task of Enfield Pop FM, you will see a dramatic improvement and the experience which I picked up from the whole time and the type of decisions I made for my radio show overall. 

Evaluation- Technologies you have used

Overall, throughout my whole blog, I have used a range of technologies that have been really important and useful, in helping me not only record and edit my radio show, but also in creating the blog, where I have been able to put a lot of thought, ideas and detail, in all my research and planning and my evaluation. I have used a range of software and hardware throughout all elements of my AS coursework, such as Blogger, Adobe Audition, Soundcloud. These type of technologies has taught and achieved me many things that I did not even know about from the beginning.

By using Blogger, it is just like Microsoft Word Document but with extra tools which you would not expect.  This software, has meant that I can record each of my research and planning tasks and include images, sound clips and videos of various parts of the planning process. This has also given my content structure to follow with different posts which makes my blog look neat, even with changing the background. 

Another software called Soundcloud was also really useful, as I was able to upload all of my audio files but first, I had to convert it to MP3 and upload it to Soundcloud as blogger would not accept any other audio files from Soundcloud. With this, I could upload the majority of my radio station and the edited versions, however, you had to go to the html page and paste the link in, so the clips can appear in the blog.

Before, planning my radio station, I had to record local news from local stations. By doing this, I used a software called Tunein Radio. This software was only available for mobile phones, accessing from the app store or google play store.  The Tunein Radio app was helpful, as it enabled me to record extracts from radio shows so that I could carefully re-listen to any stations and pausing it at certain points and analysis the news values and 5W's. However, the disadvantage with using the app was that you had to pay for it, however, it was useful to get as it required the facilities you needed. 

After all this, while recording my radio preliminary task and my final radio show, I had to use a complex software called Adobe Audition. This software allowed me to record my voices for my radio, edit the voices to make it more realistic, add music to the voices, mixing the voices, and adding effects to my advertisements and news stories such as voxpops and soundbites. 

Evaluation - Audience

Right through my research and planning, I did a number of tasks that were directly related to audience, including primary research which I had to distribute a questionnaire. I created a questionnaire to find out about my potential audience's listening habits and what they like, and I looked at OFCOM to get a better understanding of the target audience of existing radio stations that I felt were similar to mine. I even looked at existing radio websites, to see what they might indicate about audience. By doing this, I have created my very own OFCOM service sheet for my radio.

Primary research for audience

My questionnaire

Secondary Research

Radio station websites

The research I have done for this has really helped me get a better and border understanding of who my audience should be, and how other stations target their audience, for example songs being played or the way the presenter speaks.

My station, Enfield Pop FM, is a local radio station targeting audiences in the London area. My service sheet that I created shows my radio as a local station, and music with service for under 34s in Enfield.

My OFCOM service sheet

OFCOM service sheets

In comparison to this, many of the content in my radio is suitable for the local audience, targeting them directly. Fine examples of segments on my show would directly appeal to the local audience in the Enfield borough including the majority of the news stories which most of which have taken place in Enfield and other closer borough's. The jingles make it clear to the audience that Enfield Pop FM is a station that services the London area. A great deal of my research into local news involved thinking about how the stories I had looked at were directly targeting a specific audience, even including the 5W's and the news values.

Local news analysis

Local news analysis 2

Comparing local news

Comparing national news

Advertisements that I wrote and edited, that I thought would appeal to both younger male and female genders included a car accident advert, and a restaurant advert. I felt very strongly about including adverts in my extract as I thought it would be the perfect way to make my radio effective and more appealing to the audience.

Evaluation- Kind of media institution might distribute to your media product

My radio show is a local radio station which is targeting a local audience in London. This is reflected through the name I chose, Enfield Pop FM, and through other elements such as the news stories that are situated in London.

My radio show is with Adam and Jake in the afternoon which is on air from 3pm to late during the whole week. I created my own completely unique station rather than simply create a show for an existing radio station. Enfield Pop FM is similar to stations such as Pirate FM in terms of the kind of contemporary  music that it plays, the age, gender of its target audience and the types of news stories it includes in its bulletins from localisation. Enfield Pop FM just services the local area of Enfield.





This is a local radio station but as it broadcasts to the London area, the news stories are mixture of ones that would directly appeal to listeners living in and around London, but also national stories that may affect people living in the region such as the music news. Pirate FM often features a mix of specifically local stories and national stories.

Pirate FM is one of the Independent Local Radio stations for Cornwall, playing a range of music  to the present day. The station is based at the UKRD Group headquarters in Redruth. Pirate FM produces local news bulletins from its Redruth studios between 6am and 6pm on weekdays and at weekends and bank holidays.

The format of my radio station is a contemporary pop  radio station, with news, music, and advertisements. Most of the content, such as the example I have included below, target the local London area, such as the outside broadcast at the football stadium, the jingles that repeatedly reference London and most of the stories in the news bulletin that make reference to London and Enfield.



I have included adverts because my station is a commercial radio station, similar to Pirate FM that also target listeners from London. This particular radio station feature adverts which help the company to grow.

Evaluation- Media Product represents particular social groups

One part of my research and planning was to think carefully about representation while listening to existing radio shows. A lot of my listening focused on the representation of voices in the news, show presenters and as well in adverts, and thinking about how these representations would appeal to the audience.

Analysis of Representation

When scripting my preliminary task, I did not think mainly on the type of actors who were suitable, however, when creating my radio, I had to choose the people carefully on whom they will be acting as. After completing a number of listening tasks where I listened to news presenters, show presenters, voxpops and adverts, I had to make sure that they had the right kind of voice for the representation that I wanted. When my actors were recording I had to be careful on what they say and the tone of voice being used. I tried to use a variety of people who were available and willing to be part of my radio. Below are the links to my posts on choosing actors.

Choosing voices for my radio

For one of my news stories I had a football manager commentating on how the match was successful. I asked the actor to put on a Scottish accent  as I thought that this would sound more convincing to a football manager. The actor playing the manager was the same actor who was the radio presenter (Jon), so I needed to disguise his voice as he spoke as the radio presenter in a deep voice, and I did not want to make it the same voice while the news was playing. I turned down the treble and bass to represent the effect of him speaking through a microphone.



I also asked Aaron, who played two parts (the radio presenter and correspondent for my football news ), to put on different voices for each role. He did an exciting voice for the radio presenter and I asked him to speak like a old  reporter for the football news story outside broadcast.



I wanted to represent the fact that my audience is for both genders so I included both a male and female voice for one of my advertisements. The female voice sounds younger and the male younger as well, to reflect the age range of my radio station because young people normally drink and drive.

    Script for car accident advert

Due to my radio station being targeted at younger people of both genders, I decided a female should do my station and news jingle. I chose this because the female voice sounds younger and would make my radio station be gender equality.



The clip below is of Rahul as the voiceover in my restaurant advert - I wanted the voiceover to sound deep but also caring, as the intention of the advert is to encourage listeners to be relaxed and hear what the restaurant has to offer. The first time Rahul recorded it, it was far too deep and fast paced, with many words which the audience would not recognise due to pronunciation, so I asked Rahul to re-record and this time it was successful.

Script for Restaurant advert

Evaluation - Using Conventions of Real Media Products - News

The key part of my radio station show is the news bulletin. I did lots of research into the 5Ws, news values and the ways that news is presented online, in newspapers and on the radio. I went on the BBC News website and finding articles while analysing them. Therefore, I did this because I wanted to get a hint/idea on what news story layout should look like and how I can make my radio news stories more original.

The 5W's

News Values

After researching about the 5W's and news values, I analysed a number of news stories online for both local and national news to see the similarities and differences. I did this because my radio station is going to be in a local area, so I wanted to know the type of news stories which would appear. Below is one of the links to my news story which I analysed.

Politics National News

Politics Local News

National and Local News- Conclusion

The next thing which I did was that I had to listen to a number of news bulletins on different radio stations being both local and national, to see if the news stories changed depending on the type of genre and the target audience. This helped me when scripting my own stories and deciding what order the stories should appear in. Below is the links to some radio stations I have analysed.

Capital FM news

BBC Radio Gloucestershire news

Conventions found in News

In addition to this, I made a list of all of the conventions that I found in radio news bulletins so that I could use conventions such as voxpops, correspondents, outside broadcasts, soundbites and interviews with experts in my own radio news bulletin. Below are examples of each one of these conventions used in my extract.

Voxpops and other conventions

Here is my complete news bulletin after fixing the voices, adding the effects and cleaning it up. As you can hear it includes all of the elements that I noticed when researching existing news bulletins from real radio stations.

Evaluation - Using Conventions of Real Media Products - Adverts

I listened to many adverts on different radio stations, by going on the Radioville website, so that I can make my show sound as genuine as possible.  I also found that the types of products advertised reflect the target audience of radio station. I tried to add allot of the conventions that I found while researching, into my adverts on my final radio station. Before hand, I thought I didn't need to include adverts but I then realised that  they would be a good way to appeal to my particular audience, and while doing this I listen to some radio stations and notice how frequently it is being used.

Analysis of radio adverts

Potential products to be advertised

I chose one of my adverts to be a restaurant advertisement, which I thought would be totally appropriate for my local audience because they are at the age range of 18-35 and I thought they would like to try a variety of foods with friends or relatives, so I chose to create this advertisement. This is suitable for my local radio station as this restaurant is in the local area of my radio show. The clip below features one of my radio adverts which I have created.


My second advert has a narrative - for my awareness advert, I created different scenarios of two drunk friends who are driving in a car. Examples of the scenarios include the car driving fast, the two people talking, the car crashing and so on. This emphasised how my awareness advert can help people understand that being drunk and driving is breaking the law and how you can end your life. Below is the finished version of my awareness advert, including conventions that I heard such as voiceover (which is in a deep voice), sound effects used to re-create car noises and different characters.

After analysing adverts from different radio stations, it made me realise that adverts were a key convention of radio. I also noticed that they often appear just before or just after the news bulletins that I listened to, so hence I felt that I had to include them if I wanted my radio extract to sound realistic. Creating adverts also gave me the opportunity to work with a wide range of sound effects, planning on the script, music and other effects that make the adverts sound more original, and enabled me to truly show of my knowledge of existing radio.

Evaluation - Using Conventions of Real Media Products - Jingles

When doing my research into jingles, I found that there are many different types of jingles that help give a variety of different radio shows and the station a clear identity of what is provided, reagrdless of the location where it is based. After listening to a range of stations such as Capital FM, Kiss FM, Pirate FM, to name a few, I noticed that not only are jingles heard regularly, but also the way that they're constructed also reflects the genre of the radio station. This therefore tells us which type of audience will be most suited for the radio stations.

                                                           Jingle Post

If you listen to my station jingle you will find what I have researched into and how I made it to my own, unique jingle.


As you can hear, I've included an electric sound effect to reflect the station's slogan 'Enfield Pop FM'. There is also an impact sound at then end because I wanted a sound which can link to the electric sound effect. Both of these effects highlight that the radio station is aimed at a younger audience of around 18-35.

My news jingle was played right after the advertisements.  Below is the clips of the edited audio for the jingle, with the effects added and with no effects added.

Evaluation - Using Conventions of Real Media Products - Introduction

As you already know, I have finished my radio show, and , I am going to start answering the evaluation questions. When doing this, I will be putting links to some research I have done from bits of my blog and clips to help me answer some of the questions.

Enfield Pop FM- Finished Radio Show

I have managed to finish my radio show. here is the full audio for it. Hope you enjoy!

My Radio Running Order

Below is a brief running order of the different segments that will make up my show:

                                                      102.6 Enfield Pop FM

• Ending song (fading in)
• Presenter 1 - mentioning the music which was played "Trendy pop track there from one of our amazing artists Jussie Smollett. His music really touches you doesn't it Jake?" 
• Presenter 2 - introducing what is on the show after the news "Yeah totally agree with you Adam". Anyways coming up later on in the show, after the news at midday, we’ve got tracks from Rita Ora, Serayah and Becky G".
• Station Jingle - "102.6 Enfield Pop FM. Keeping you connected 24/7."
• Advert 1 - (Opening song from Indian Dub). “Patani Indian Restaurant. One of Enfield’s best kept locations, brings you the authentic, finest ingredients from the heart of Enfield to your table. Patani’s back to basics approach to cooking has been used in Asian homes for many years, with fresh food and mouth-watering flavours, a little more effect for the chefs means they can put their heart and soul into every dish for you to enjoy with family or friends. To find out more visit our website at www.IndianRestaurant.com".... The taste of Asia.
• Advert 2 - (Talking outside in a driveway.) (Faint sounds of an animal e.g. owl) 

Girl: That was great night. I drank so much.
Boy: yeah me too. I'm having trouble walking as well! I suppose we better get a cab back now.

Girl: No its fine I will drive. Get in 

Boy: Are u sure.

Girl: yeah no problem

Girl& boy: laughing and screaming. (Car driving with them inside it) 

Girl: Lets put the music on! 

Boy: Keep your eyes on the road!

(Car drifting sideways) (Sound of car crash) (Cars beeping)

Boy: Jessica are you alright. Jessica! 

(Police sirens) 

Voice: If your thinking of drinking or driving, you will be stopped. One way or another. Stay safe.

• News jingle - "Enfield Pop FM 102.6. News from the heart of Enfield".
• News presenter: "Hi everyone. Here is the news at 3, I’m Mike O’Brien".
• News story 1: 

Edmonton’s fire services are still struggling to contain the fire that broke out at a branch of Tesco in Edmonton early this morning. The blaze, which is thought by police to have been started by vandals is reported to have already gutted large parts of the branch. The supermarket remains closed and staff have been dismissed for the rest of the day. Correspondent Ashley Kingston was at the scene earlier. (FX: street, crowd).

Correspondent: Here at Edmonton branch of Tesco, firefighters have there hands full, in trying to stop the fire spreading, to potential flammable areas at the back of the store. We do not know who started the fire, but cctv footage apparently shows three as/yet unidentified youths, attempting to set fire to a sign at the side of the store at around 5am this morning. Unfortunately, all customers and staff were evacuated quickly and their have been no reports of any injuries. I spoke to a checkout assistant Laura Champling earlier, she told me that she was relieved that all staff and customers were evacuated quickly.

• News story 2:

News presenter: That was Ashley Kingston at Edmonton Tesco earlier. We will bring you more updates on the fire as we get them. In other news, Hendon FC, were bottom of the table and three points from safety when former sporting boss Mark Evans took charge on 5 January. Fast forward four weeks and Hendon FC have a win over Watford FC and a draw against the Mighty Lions, as well as a Borough Cup semi-final home win over Royal United under their belt. They overcame the loss of captain Jude Sharp, who was injured in the warm-up, to produce their most complete performance so far under Mark Evans. Hendon FC are 18th in the table, one point from safety, and now have seven points from a possible 12 under Mark Evan’s reign. 

Hendon FC manager Mark Evans had this to tell us “It is a fantastic afternoon for us. Our supporters were fantastic, we need them and they support our team always”. “I am sure in the future we will play better, but at these moments we need to keep our focus because every game is possible to get valuable points. "In the Borough League it is fantastic to get clean sheets, to do that against Watford FC and The Mighty Lions is fantastic.”

• News story 3:

News presenter: A museum celebrating the history of gaming is set to open in manor house later this month.The gaming museum will showcase a variety of working game consoles and features consoles from the likes of nintendo, Sega and Playstation. Visiters will be encourage to play a range of retro game titles such as Super Mario and Pong. Correspondant Mike Osborne is at the scene. (super mario music) 

Correspondent: Here at the museum, the staff got there hands full, as gaming fans make there way inside the museum, to excite themselves with getting the chance to play with these consoles. I am now next to the manager of this event and lets see what he has to say. 

“We’ve been utterly delighted with the sheer number of donations offered and we’d like to thank everyone who has contributed to come to this event. Fans will be joyed playing there old consoles from back of the day”. We will keep you up to date with some of the fans experience here later on. Now back to you Mike O’Brien.

• News story 4:

News presenter: LMNTRIX - the group credited with creating pop music, have performed their last-ever concert. The Final Destination farewell tour, featuring Mosse Lawson, Harry Taylor, Lillie Baker and Dr Titan on vocals finished on Saturday night at Riverside Arena. LMNTRIX signed off with their latest song Whatever Happens and thanked fans as confetti and balloons rained down on the stage. 

Caleb Finn tweeted from the crowd: "Nearly 10 years ago, four friends got together to make the hippest music anyone had ever heard, thousands have tried to imitate them, but there will only ever be one LMNTRIX."

• Station Jingle: "Enfield Pop FM 102.6. Keeping you connected 24/7."
• Presenter 1: You’re back with Jake and Adam on the weekend  how. Right, lets play some music. First up we’ve got the excellent duo of Charles Hamilton and Rita Ora with there song New York Raining".
• Beginning of song: New York Raining (fades)

Representation - Choosing Voices For My Radio Show

Here, I will decide who the characters should be in my radio station. I will need to consider the age and gender of each actor, as well as thinking about their tone of voice.

Below is a list of some of the characters on my show and a brief description of how I want them to sound, like and see if they are appropriate for the voices of the characters:

Aaron (presenter 1) 

• Male
• Younger voice
• Happy and excited voice

Jon (presenter 2)

• Male
• Deep voice
• Happy and excited voice

Rowan (Jingle Voiceover)

• Female
• Deep voice
• Younger voice

Rahul (Advert 1)

• Male
• Culture
• Relaxed voice

Jess (Advert 2)

• Female
• Younger voice
• Excited voice

Adam (Advert 2)

• Male
• Deep voice
• Normal voice

Alex (News Presenter)

• Male
• Formal and serious voice
• Middle aged voice

List of Music Clips I Want to use on my Radio Show

Here is a list of all of the music clips I need to find on Spotify and on music CDs for the music which is going to be played on my radio station.

• Jingle music
• News music
• Born to win - Jussie Smollett
• New York Raining - Charles Hamilton and Rita Ora

List Of Sound Effects I Want To Include On My Radio Show

Here is a list of the sound effects I would need to find from the BBC Sound Effects Library for the different parts of my  radio show, such as the adverts, jingles and news stories.

• Indian dub SFX
• Dog barking SFX
• Car driving SFX
• Car drifting SFX
• Car crash SFX 
• Car beeping SFX
• Police sirens SFX
• A variety of different crowds SFX
• Nintendo SFX
• Saga game SFX
• Super Mario game SFX
• Promo thud SFX

Script For My News Stories

• News story 1: 

Edmonton’s fire services are still struggling to contain the fire that broke out at a branch of Tesco in Edmonton early this morning. The blaze, which is thought by police to have been started by vandals is reported to have already gutted large parts of the branch. The supermarket remains closed and staff have been dismissed for the rest of the day. Correspondent Ashley Kingston was at the scene earlier. (FX: street, crowd).

Correspondent: Here at Edmonton branch of Tesco, firefighters have there hands full, in trying to stop the fire spreading, to potential flammable areas at the back of the store. We do not know who started the fire, but cctv footage apparently shows three as/yet unidentified youths, attempting to set fire to a sign at the side of the store at around 5am this morning. Unfortunately, all customers and staff were evacuated quickly and their have been no reports of any injuries. I spoke to a checkout assistant Laura Champling earlier, she told me that she was relieved that all staff and customers were evacuated quickly.

• News story 2:

News presenter: That was Ashley Kingston at Edmonton Tesco earlier. We will bring you more updates on the fire as we get them. In other news, Hendon FC, were bottom of the table and three points from safety when former sporting boss Mark Evans took charge on 5 January. Fast forward four weeks and Hendon FC have a win over Watford FC and a draw against the Mighty Lions, as well as a Borough Cup semi-final home win over Royal United under their belt. They overcame the loss of captain Jude Sharp, who was injured in the warm-up, to produce their most complete performance so far under Mark Evans. Hendon FC are 18th in the table, one point from safety, and now have seven points from a possible 12 under Mark Evan’s reign. 

Hendon FC manager Mark Evans had this to tell us “It is a fantastic afternoon for us. Our supporters were fantastic, we need them and they support our team always”. “I am sure in the future we will play better, but at these moments we need to keep our focus because every game is possible to get valuable points. "In the Borough League it is fantastic to get clean sheets, to do that against Watford FC and The Mighty Lions is fantastic.”

• News story 3:

News presenter: A museum celebrating the history of gaming is set to open in manor house later this month.The gaming museum will showcase a variety of working game consoles and features consoles from the likes of nintendo, Sega and Playstation. Visiters will be encourage to play a range of retro game titles such as Super Mario and Pong. Correspondant Mike Osborne is at the scene. (super mario music) 

Correspondent: Here at the museum, the staff got there hands full, as gaming fans make there way inside the museum, to excite themselves with getting the chance to play with these consoles. I am now next to the manager of this event and lets see what he has to say. 

“We’ve been utterly delighted with the sheer number of donations offered and we’d like to thank everyone who has contributed to come to this event. Fans will be joyed playing there old consoles from back of the day”. We will keep you up to date with some of the fans experience here later on. Now back to you Mike O’Brien.

• News story 4:

News presenter: LMNTRIX - the group credited with creating pop music, have performed their last-ever concert. The Final Destination farewell tour, featuring Mosse Lawson, Harry Taylor, Lillie Baker and Dr Titan on vocals finished on Saturday night at Riverside Arena. LMNTRIX signed off with their latest song Whatever Happens and thanked fans as confetti and balloons rained down on the stage. 

Caleb Finn tweeted from the crowd: "Nearly 10 years ago, four friends got together to make the hippest music anyone had ever heard, thousands have tried to imitate them, but there will only ever be one LMNTRIX."

Script For Car Accident Advert

(Talking outside in a driveway.)

(Faint sounds of an animal e.g. owl)

Girl: That was great night. I drank so much.
Boy: yeah me too. I'm having trouble walking as well! I suppose we better get a cab back now.
Girl: No its fine i will drive. get in
Boy: Are u sure. Girl: yeah no problem

(Car driving with them inside it)

(Girl & boy Laughing and screaming)

Girl: Lets put the music on!
Boy: Keep your eyes on the road!

(Car drifting sideways)

(Sound of car crash)

(Cars beeping)

Boy: Jessica are you alright. Jessica!

(Police sirens)

Voice: If your thinking of drinking or driving, you will be stopped. One way or another. Stay safe.

Script For Restaurant Advert

(Indian Dub music playing throughout advert)

Voiceover: "Patani Indian Restaurant. One of Enfield’s best kept locations, brings you the authentic, finest ingredients from the heart of Enfield to your table".

Voiceover: "Patani’s back to basics approach to cooking has been used in Asian homes for many years, with fresh food and mouth-watering flavours, a little more effect for the chefs means they can put their heart and soul into every dish for you to enjoy with family or friends".

"To find out more visit our website at www.IndianRestaurant.com".... The taste of Asia.

Potential Products To Be Advertised

Below is a list of potential things to be advertised on my radio station that will be suitable for my audience:

1) Magazines- I think advertising pop magazines that directly relate to my audience of my radio station will be good because they can receive similar gossip to what's broadcasted on my radio. Such examples are iPOP, We Love Pop and Sugar.

2) Perfumes/Colognes- This would appeal to my audience because perfumes/cologne are something all of my audience would wear as they are in the right age range and also because my audience is for both men and women. For example Gucci Guilty Absolute, Clive Christian, J'adore and La Vie Est Belle.

3) Charities- Both males and Females and my targeted age group will be drawn in by charity adverts. Certain charities appeal to young people such as animal charities.

4) Stationary shops- I think stationary shops would be appropriate because the age range of my station varies from about 15-30 and therefore students and graduates need supplies.

5) Supermarkets- Young adults will need to buy food and supplies. For example Tesco, Sainsbury's and Costco.

6) Opticians- This would appeal to my audience because many people wear glasses of all age ranges and genders, such as Specsavers.

Analysis Of Radio Adverts

Enfield Pop FM is a local radio station, so I want to include adverts in my script as this will make my radio station sound more authentic and local but will also give me another opportunity to think carefully about my audience. I am going to plan some adverts that would be suitable for my target audience but before that, I need to listen to adverts on existing radio stations to get an idea about how adverts are structured and the ways that they use music and sound effects.

Radioville

I have managed to listen to a selection of radio adverts on the radioville website which have helped me think about the structure that is contained with radio adverts such as the use of music, sound effects, different voices for characters in the adverts and representatives of the company or product that is being advertised. 

I have also listened to a range of adverts on a number of radio stations including, Pirate FM, Kiss FM and BBC Essex. I ow need to identify the type of adverts I need to do which will fit for my target audience. 

Audience Research- Radio Station Websites

I decided that it may be a good idea to see if the websites of certain radio stations helped give me an understanding of who their target audience might be. I researched into home pages for Kiss FM, Eagle Radio and Capital FM.

                                                         Kiss FM homepage

Kiss's homepage is girlish and appeals to a majority of teenage girls and young adults. The type of radio being played is aimed at both genders and this is clear because none of the stories are aimed at  girls or boys. It's background is manily purple, many schedules shown, the radio presenters and current music. The music which is shown on the homepage being played is contemporary music by artists such as Zayn and Starley. 

Eagle Radio homepage

Eagle's homepage is more bright and appeals to mainly older adults. The type of radio being played is aimed at both genders and this is clear because none of the stories are stereotypical. It's borders are light pink and background grey, many adverts shown, and current news. 

Capital FM homepage

Capital's homepage is blueish and simple which appeals to an audience of teenagers to people in their mid 30's. It is aimed at both genders. It's filled with pictures and news stories on hot gossip and current music. The music which is shown on the homepage being played is contemporary music by artists such as Selena Gomez or Drake.

Having analysed audience from these websites I feel mine is closest to Capital because I want my station to appeal to both genders and the age range audience of 16-34 is very similar to Capital's audience.

My OFCOM Service Sheet

Below is the OFCOM character of service sheet I have created for my radio station, Enfield Pop FM. As you can see it includes information about audience reach, the type of music played, target audience in terms of age and the station frequency.

My Focus Group & Station Name

I have conducted the focus group into voting which station name I should name my radio, and the most popular name that was chosen from them was Enfield Pop FM.

How I went about doing this was that I gathered  people who would be willing helping me choose a suitable name. I told them to mark each name I gave out of 10. Enfield Beat FM scored 6/10. The members said it gives the audience the location of the radio station. Also, a few members said that the term 'beat' can be seen in any kind of song genre.

PopSmoke FM scored 2/10. I found this quite surprising, but members of the focus group all agreed with each other. However, one member even suggested that this radio station name might be already heard and seen from a game.

Enfield FM scored 3.5/10. It was popular among some members of the focus group but many suggested that it does not tell the audience what to expect from the station because there could be music or no music.

PopBeat FM scored 5/10. A couple of members said that this title is suitable but does not reflect the area the radio station will be at. However, the station with an average of 9/10 was Enfield Pop FM because it appealed to the members of the focus group and shows that Enfield has pop music.

As a result of conducting a focus group to help me with the station name, I have decided to go with the name Enfield Pop FM.

Possible Names For My Radio Station

My radio station will serve inside of an London area called Enfield, and I want the name of my radio station to reflect the fact that it will be broadcasted in this area.

Potential names for my radio station are:

Enfield Beat FM: This radio station name is appropriate to my station because it has got the local area and a hint of the genre of music which will be played. From this, my radio station will target audiences in the local area.

PopSmoke FM: This title for my radio station may be suitable for my target audience. The term 'Pop' can relate to my radio station of the type of music the audience will hear. However, a disadvantage of using this title is that the audience could relate to smoking.

Enfield FM: The term 'Enfield', relates to the location area where the audience will hear the radio. The main problem with this is that the title may seem too simple and vague. It may be boring for the audience.

Enfield Pop FM: This title is catchy and it resembles the type of location and what music my radio station will have. The audience might find this quite simple, but it summarises the station.

PopBeat FM: This is quite a catchy name. The main problem with this is that it has the term 'beat', whereas the music played on my station would be all pop music. This name may confuse the audience with the type of music being played.

I will be conducting a focus group with 10 people across the age range of my target audience to determine which name they think is most suitable for my radio station.

My Radio Station

After successfully completing my primary and secondary research into existing radio stations, I have finally concluded what type of radio station I want to make and who the target audience will be.

Now, I am going to make my radio station which will target a specific audience around London. The station will include news stories, that are local, advertisements and jingles.

In order to help with this, I listened to London radio stations which I want mine to be similar to. I decided to listen to Capital FM, which is a well big radio station in London and comparing it to a low mainstream radio station for example Pirate FM in Cornwall. I listened to this station as it contains local news stories and this will give me a sense of idea for what my news stories will be like.

My target audience in terms of age is quite broad, running from 16 - 34 years of age and I would expect both men and women to listen to my station - this age range will be reflected in the type of music that would be played on my station and the types of adverts I will include and the types of news stories that will appear in my radio bulletin. I would describe the type of music I will be putting in my radio as pop music.