Evaluation- Kind of media institution might distribute to your media product

My radio show is a local radio station which is targeting a local audience in London. This is reflected through the name I chose, Enfield Pop FM, and through other elements such as the news stories that are situated in London.

My radio show is with Adam and Jake in the afternoon which is on air from 3pm to late during the whole week. I created my own completely unique station rather than simply create a show for an existing radio station. Enfield Pop FM is similar to stations such as Pirate FM in terms of the kind of contemporary  music that it plays, the age, gender of its target audience and the types of news stories it includes in its bulletins from localisation. Enfield Pop FM just services the local area of Enfield.





This is a local radio station but as it broadcasts to the London area, the news stories are mixture of ones that would directly appeal to listeners living in and around London, but also national stories that may affect people living in the region such as the music news. Pirate FM often features a mix of specifically local stories and national stories.

Pirate FM is one of the Independent Local Radio stations for Cornwall, playing a range of music  to the present day. The station is based at the UKRD Group headquarters in Redruth. Pirate FM produces local news bulletins from its Redruth studios between 6am and 6pm on weekdays and at weekends and bank holidays.

The format of my radio station is a contemporary pop  radio station, with news, music, and advertisements. Most of the content, such as the example I have included below, target the local London area, such as the outside broadcast at the football stadium, the jingles that repeatedly reference London and most of the stories in the news bulletin that make reference to London and Enfield.



I have included adverts because my station is a commercial radio station, similar to Pirate FM that also target listeners from London. This particular radio station feature adverts which help the company to grow.