Right through my research and planning, I did a number of tasks that were directly related to audience, including primary research which I had to distribute a questionnaire. I created a questionnaire to find out about my potential audience's listening habits and what they like, and I looked at OFCOM to get a better understanding of the target audience of existing radio stations that I felt were similar to mine. I even looked at existing radio websites, to see what they might indicate about audience. By doing this, I have created my very own OFCOM service sheet for my radio.
The research I have done for this has really helped me get a better and border understanding of who my audience should be, and how other stations target their audience, for example songs being played or the way the presenter speaks.
My station, Enfield Pop FM, is a local radio station targeting audiences in the London area. My service sheet that I created shows my radio as a local station, and music with service for under 34s in Enfield.
In comparison to this, many of the content in my radio is suitable for the local audience, targeting them directly. Fine examples of segments on my show would directly appeal to the local audience in the Enfield borough including the majority of the news stories which most of which have taken place in Enfield and other closer borough's. The jingles make it clear to the audience that Enfield Pop FM is a station that services the London area. A great deal of my research into local news involved thinking about how the stories I had looked at were directly targeting a specific audience, even including the 5W's and the news values.
Advertisements that I wrote and edited, that I thought would appeal to both younger male and female genders included a car accident advert, and a restaurant advert. I felt very strongly about including adverts in my extract as I thought it would be the perfect way to make my radio effective and more appealing to the audience.
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