Evaluation - Using Conventions of Real Media Products - Adverts

I listened to many adverts on different radio stations, by going on the Radioville website, so that I can make my show sound as genuine as possible.  I also found that the types of products advertised reflect the target audience of radio station. I tried to add allot of the conventions that I found while researching, into my adverts on my final radio station. Before hand, I thought I didn't need to include adverts but I then realised that  they would be a good way to appeal to my particular audience, and while doing this I listen to some radio stations and notice how frequently it is being used.

Analysis of radio adverts

Potential products to be advertised

I chose one of my adverts to be a restaurant advertisement, which I thought would be totally appropriate for my local audience because they are at the age range of 18-35 and I thought they would like to try a variety of foods with friends or relatives, so I chose to create this advertisement. This is suitable for my local radio station as this restaurant is in the local area of my radio show. The clip below features one of my radio adverts which I have created.


My second advert has a narrative - for my awareness advert, I created different scenarios of two drunk friends who are driving in a car. Examples of the scenarios include the car driving fast, the two people talking, the car crashing and so on. This emphasised how my awareness advert can help people understand that being drunk and driving is breaking the law and how you can end your life. Below is the finished version of my awareness advert, including conventions that I heard such as voiceover (which is in a deep voice), sound effects used to re-create car noises and different characters.

After analysing adverts from different radio stations, it made me realise that adverts were a key convention of radio. I also noticed that they often appear just before or just after the news bulletins that I listened to, so hence I felt that I had to include them if I wanted my radio extract to sound realistic. Creating adverts also gave me the opportunity to work with a wide range of sound effects, planning on the script, music and other effects that make the adverts sound more original, and enabled me to truly show of my knowledge of existing radio.