Saturday, 25 February 2017

Possible Names For My Radio Station

My radio station will serve inside of an London area called Enfield, and I want the name of my radio station to reflect the fact that it will be broadcasted in this area.

Potential names for my radio station are:

Enfield Beat FM: This radio station name is appropriate to my station because it has got the local area and a hint of the genre of music which will be played. From this, my radio station will target audiences in the local area.

PopSmoke FM: This title for my radio station may be suitable for my target audience. The term 'Pop' can relate to my radio station of the type of music the audience will hear. However, a disadvantage of using this title is that the audience could relate to smoking.

Enfield FM: The term 'Enfield', relates to the location area where the audience will hear the radio. The main problem with this is that the title may seem too simple and vague. It may be boring for the audience.

Enfield Pop FM: This title is catchy and it resembles the type of location and what music my radio station will have. The audience might find this quite simple, but it summarises the station.

PopBeat FM: This is quite a catchy name. The main problem with this is that it has the term 'beat', whereas the music played on my station would be all pop music. This name may confuse the audience with the type of music being played.

I will be conducting a focus group with 10 people across the age range of my target audience to determine which name they think is most suitable for my radio station.

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