OFCOM Service Sheets

After searching through this website, I came across something noticeable, it was a section that included all the current commercial radio licenses for existing radio stations.

I researched a variety of different radio stations with different licenses to get and idea of who the audience for that radio station was and the type of music played on each station.

The first service sheet I looked at was for Capital FM. Here, the audience for the station is defined in terms of age or gender, but rather is described as 'service for under 40s in London'. The type of music played on the radio station does not appear. This station broadcasts to a national audience. 

The second service sheet I looked at was for the radio station Gold. Here, the audience is targeted for 35-54 year olds around the London area. The type of music which plays on this station is only classic pop hits.

KL.FM is described as a radio station that targets a relatively small, local community. On the  service sheet, there is no mention of the age of the target audience which implies that it is aimed at everyone in the Kings Lynn area. The type of music the station plays is vaguely described as 'broad'. This radio station serves a far smaller population.