Primary Research For Audience

I have also conducted some secondary research and listened to lots of different radio stations, its become clear that I am going to research some primary research as a form of an questionnaire. This will highlight to me what the audience expect when they are listening to a radio.

When creating my radio show, I've realised that I need to think very carefully about who my target audience is because this will determine at the end after I completed my radio show. For my radio show I need to identify certain aspects for example gender and age. I'm going to have to make sure that when writing my script that I choose music which is sensible and reasonable to my target audience.

In order to determine who my audience is I will conduct both primary research and secondary research. For my primary research I will do a questionnaire which i would give to people to fill out. This will help to determine who my audience will be. Secondary research will be research that others have already conducted.