Secondary Research Into The Audience

To understand existing radio stations better, and to enhance my knowledge, I have decided to go on the OFCOM website which contains information about radio audiences in the UK.

                   
                                                                OFCOM Website

After gathering information from the OFCOM website and even the pages which have intel on radio broadcast licenses, I understand the type of music played on particular radio stations. In addition to this, an idea of the target audience for those radio stations in terms of location and age.