OFCOM Service Sheets

After searching through this website, I came across something noticeable, it was a section that included all the current commercial radio licenses for existing radio stations.

I researched a variety of different radio stations with different licenses to get and idea of who the audience for that radio station was and the type of music played on each station.

The first service sheet I looked at was for Capital FM. Here, the audience for the station is defined in terms of age or gender, but rather is described as 'service for under 40s in London'. The type of music played on the radio station does not appear. This station broadcasts to a national audience. 

The second service sheet I looked at was for the radio station Gold. Here, the audience is targeted for 35-54 year olds around the London area. The type of music which plays on this station is only classic pop hits.

KL.FM is described as a radio station that targets a relatively small, local community. On the  service sheet, there is no mention of the age of the target audience which implies that it is aimed at everyone in the Kings Lynn area. The type of music the station plays is vaguely described as 'broad'. This radio station serves a far smaller population. 

Secondary Research Into The Audience

To understand existing radio stations better, and to enhance my knowledge, I have decided to go on the OFCOM website which contains information about radio audiences in the UK.

                   
                                                                OFCOM Website

After gathering information from the OFCOM website and even the pages which have intel on radio broadcast licenses, I understand the type of music played on particular radio stations. In addition to this, an idea of the target audience for those radio stations in terms of location and age.

My Questionnaire

This is my questionnaire which I created and will hand out to a variety of people. This will help me begin to script my radio show.

Here is the link:

http://www.smartsurvey.co.uk/s/BGG53/

Primary Research For Audience

I have also conducted some secondary research and listened to lots of different radio stations, its become clear that I am going to research some primary research as a form of an questionnaire. This will highlight to me what the audience expect when they are listening to a radio.

When creating my radio show, I've realised that I need to think very carefully about who my target audience is because this will determine at the end after I completed my radio show. For my radio show I need to identify certain aspects for example gender and age. I'm going to have to make sure that when writing my script that I choose music which is sensible and reasonable to my target audience.

In order to determine who my audience is I will conduct both primary research and secondary research. For my primary research I will do a questionnaire which i would give to people to fill out. This will help to determine who my audience will be. Secondary research will be research that others have already conducted.