Jingles

The listening that I have done so far, even though it has been about news, has drawn attention to the different types of jingles that are used on a radio station.

• Station jingle - It contains the stations name, the frequency, a slogan that sums up the radio stations style and aims at the type of target audience. The music here reflects the genre.
• Show jingle - Each show is likely to have a slightly different identity and any slogans or music used will reflect either genre of music played on the show. There is also likely to have a station name and frequency, name of show and name of presenter.

List of jingles:

• News jingle - News jingles usually include the name of the station and the frequency, and will include the word 'news' during the slogan. The music used during a news jingle is likely to be more serious in tone, reflecting the serious nature of the news stories that are presented. Many of the news jingles that I have listened to have used music that is uptempo and fast paced.
• Travel jingle - As with other jingles, there will be reference to the station and the frequency and the jingle is likely to include sound effects of possibly traffic. There may also be a reference to a sponsor that is likely to be related to transport.
• Weather jingle - Similar to the travel jingle, weather jingles are often sponsored by an appropriate company. Any sound effects are usually weather related  and any music is likely to be more calming and peaceful than the music used in a travel jingle. Again, this kind of jingle is likely to include the name of the station and the frequency.